Events are an incredibly effective way to build a company’s reputation as well an efficient way of promotion. Events help achieve company’s communication goals in internal and external environment (customers, decision makers, contractor’s, opinion leaders). Well organized events can have immense amount return and advantages while badly organized ones can simply dwindle down to the waste of money and worse of all, can even lead to a damaged reputation. It’s important to be well prepared during planning an event. A properly executed event requires the utmost understanding of the mechanisms of event management, goals and threats and to be fully-aware of all of the organisation that is needed.