The media play crucial role in the creating company’s image. The ability to properly cooperate and communicate with media is an invaluable advantage for a growing or established company. The course gives the knowledge how to build a company’s image through the media, how to cooperate with media and how to communicate with journalist not only in casual situations but also during a crisis.
Media Relations – Specificity
Journalist Work Characteristic
Company Representative and Journalist – Relation (mutual expectations, cooperation)