It is difficult to talk about cognizant management of reputation and brand, without knowing company’s goals and how it wants to be perceived. Creating PR strategy is the beginning of conscious and thoughtful image-based activities.
The crisis can affect any business. Find out what the real crisis is, how to prepare for, avoid or act when the crissi appear. Get to know how to protect your’s business reputation when you face the crisis.
Media Realtions is an invaluable device for creating a company’s reputation. It is effective as long as we are able to apply certain rules. After the training you will know how to plan and build effective relationships with media, according to mutual needs.